A BIT ABOUT ME
My name is Liza Schklar and I’m a Graphic Designer with 15+ years of professional and freelance experience as a traditional, digital and social designer. I am looking to expand my role into digital and UX/UI design.
Design: Sticking to creative briefs to deliver strong, fresh assets with unwavering attention to detail and a strong sense of ownership. Experience with the full product life cycle deliverables, from business interviews, and product roadmaps to research, user interview scripts, sketches, wireframes, user flows, high-fidelity designs, prototypes, and collaborating with QA and tech teams.
Technical Skills: Expert knowledge of Adobe Suite in Photoshop, InDesign, and Illustrator. Familiar with Sketch, Figma, and XD. Working knowledge of HTML.
Collaboration and Communication: I excel at delivering my work on time and on budget as well as helping others do the same. Collaboration is key to success. I have worked with numerous clients to interpret creative briefs, integrate, and implement feedback.
Being a Leader in Service: I genuinely enjoy fostering an inclusive, collaborative, and empowering team environment, which pulls from my core values of empathy and elevating voices.
MY WORK EXPERIENCE
DESIGN AND STRATEGY
Experience with the full product life cycle deliverables, from business interviews, and product roadmaps to research, user interview scripts, sketches, wireframes, user flows, hi-fidelity designs, prototypes, and collaborating with QA and tech teams
Spearheaded and presented design solutions to team members, product owners, and stakeholders. Gathered feedback and iterated to maximize user engagement
Provided recommendations and outlined brand content strategy documentation: photo and illustration libraries, templates, channel insight, and others
Created compelling assets and frameworks for online, print, and physical spaces sticking to brand guidelines, usability standards, and business needs websites, logos, catalogs, brochures, menus, business cards, flyers, posters, t-shirts, and product packaging
15+ years of proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop). 2+ years Sketch, Figma, XD
Knowledge and ability to practice UI heuristics, visual & UX design principles
Participated in user research and evaluated user feedback
Balanced multiple high-priority projects on point, on time, on budget
Authored a living How We Work document to educate and inform C2 Schwab teams of AD, CPMs, and Studio roles
LEADERSHIP & COLLABORATION
Cultivated positive long-term partnerships between clients and internal cross-functional teams (Art Directors, Project Managers, Project Owners, Developers)
Led and participated in cross-group collaboration meetings to share knowledge, best practices, and important trends
Mentored and trained colleagues and fostered the growth of the creative team
2016 TO PRESENT
2007 TO PRESENT
MANAGER: GRAPHIC DESIGN AND PRODUCTION
Created and designed digital, interactive, and print materials for key clients like Nintendo, Facebook, PayPal, and REI.
GRAPHIC DESIGN: ART DIRECTION AND WEB DESIGN
Liza Schklar Designs
Created and designed digital, interactive, and print materials for key clients. Created logos and related supporting deliverables.
CONTRACT VISUAL DESIGNER
Global Facility Management
Rebranded and developed a new website design for a $75M company with 100 employees. Provided strategic marketing and consultation on all aspects of marketing, presentation decks, business cards, letterhead, trade show design, brochures, and flyers.
CONTRACT VISUAL DESIGNER
Built, designed, and edited pitch decks for startup clients.
VISUAL GRAPHIC DESIGNER
Shalom Austin/JCC Austin
Designed digital and print pieces (newspaper, ads, articles, invitations, and promotional materials) for a non-profit, ensuring brand standards while watching the bottom line. Managed stakeholder expectations and needs while supporting multiple campaigns, including a record-breaking fundraiser event.