My experience
My name is Liza Schklar and I’m a Visual Designer with 15+ years of professional and freelance experience as a traditional, digital and social designer. I am writing to express my interest in the Visual Designer position and why I would make a great fit for your team.
In my current role as a studio designer at a large financial company, I collaborate with art directors to build out creative digital and print assets for international clients. Additionally, I document and streamline processes as well as onboard new employees and contractors.
Clients I have worked with include Facebook, Southwest Airlines, Nintendo, and PayPal. I believe that my career path and background make me uniquely qualified to excel at various positions.
These are my strengths:
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Design: Sticking to creative briefs to deliver strong, fresh assets with unwavering attention to detail and a strong sense of ownership. Experience with the full product life cycle deliverables, from business interviews, product roadmaps to research, user interview scripts, sketches, wireframes, user flows, high-fidelity designs, prototypes, and collaborating with QA and tech teams.
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Technical skills: Expert knowledge of Adobe Suite in Photoshop, InDesign, and Illustrator. Familiar with Sketch, Figma, and XD. Working knowledge of HTML.
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Collaboration and communication: I excel at delivering my work on time and budget as well as helping others do the same. Collaboration is key to success. I have worked with numerous clients to interpret creative briefs, integrate, and implement feedback.
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Being a Leader in Service: I genuinely enjoy fostering an inclusive, collaborative, and empowering team environment, which pulls from my core values of empathy and elevating voices.
Design & strategy
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Experience with the full product life cycle deliverables, from business interviews, product roadmaps to research, user interview scripts, sketches, wireframes, user flows, hi-fidelity designs, prototypes, and collaborating with QA and tech teams
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Spearheaded and presented design solutions to team members, product owners, and stakeholders. Gathered feedback and iterated to maximize user engagement
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Provided recommendations and outlined brand content strategy documentation: photo and illustration libraries, templates, channel insight,
and others
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Created compelling assets and frameworks for online, print, and physical spaces sticking to brand guidelines, usability standards, and business needs websites, logos, catalogs, brochures, menus, business cards, flyers, posters,
t-shirts, and product packaging
Technical
proficiency
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15+ years of proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop). 2+ years Sketch, Figma, XD
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Knowledge and ability to practice UI heuristics, visual & UX design principles
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Participated in user research and evaluated user feedback
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Balanced multiple high-priority projects on point, on time, on budget
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Authored a living How We Work document to educate and inform teams of AD, CPMs, and Studio roles
Leadership & Collaboration
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Cultivated positive long-term partnerships between clients and internal cross-functional teams (Art Directors, Project Managers, Project Owners, Developers)
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Led and participated in cross-group collaboration meetings to share knowledge, best practices, and important trends
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Mentored and trained colleagues and fostered the growth of the creative team
Software
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Design: Adobe Creative Suite: Illustrator, InDesign, Photoshop, XD, Flipbook Creator, Filemaker Pro, Microsoft Office
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Prototyping: Figma, Sketch, Perfect Resize
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Languages: CSS, HTML, Sublime Text, Extensis Portfolio
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Productivity: Basecamp, Slack, Workfront, ClickUp, Miro, Teams, Trello, Confluence, Webex