My experience

My name is Liza Schklar and I’m a Visual Designer with 15+ years of professional and freelance experience as a traditional, digital and social designer. I am writing to express my interest in the Visual Designer position and why I would make a great fit for your team.

In my current role as a studio designer at a large financial company, I collaborate with art directors to build out creative digital and print assets for international clients. Additionally, I document and streamline processes as well as onboard new employees and contractors.
 

Clients I have worked with include Facebook, Southwest Airlines, Nintendo, and PayPal. I believe that my career path and background make me uniquely qualified to excel at various positions.

These are my strengths:

  • Design: Sticking to creative briefs to deliver strong, fresh assets with unwavering attention to detail and a strong sense of ownership. Experience with the full product life cycle deliverables, from business interviews, product roadmaps to research, user interview scripts, sketches, wireframes, user flows, high-fidelity designs, prototypes, and collaborating with QA and tech teams.
     

  • Technical skills: Expert knowledge of Adobe Suite in Photoshop, InDesign, and Illustrator. Familiar with Sketch, Figma, and XD. Working knowledge of HTML.
     

  • Collaboration and communication: I excel at delivering my work on time and budget as well as helping others do the same. Collaboration is key to success. I have worked with numerous clients to interpret creative briefs, integrate, and implement feedback.
     

  • Being a Leader in Service: I genuinely enjoy fostering an inclusive, collaborative, and empowering team environment, which pulls from my core values of empathy and elevating voices.

Design & strategy

  • Experience with the full product life cycle deliverables, from business interviews, product roadmaps to research, user interview scripts, sketches, wireframes, user flows, hi-fidelity designs, prototypes, and collaborating with QA and tech teams
     

  • Spearheaded and presented design solutions to team members, product owners, and stakeholders. Gathered feedback and iterated to maximize user engagement
     

  • Provided recommendations and outlined brand content strategy documentation: photo and illustration libraries, templates, channel insight,
    and others
     

  • Created compelling assets and frameworks for online, print, and physical spaces sticking to brand guidelines, usability standards, and business needs websites, logos, catalogs, brochures, menus, business cards, flyers, posters,
    t-shirts, and product packaging 

Technical
proficiency

  • 15+ years of proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop). 2+ years Sketch, Figma, XD
     

  • Knowledge and ability to practice UI heuristics, visual & UX design  principles

  • Participated in user research and evaluated user feedback
     

  • Balanced multiple high-priority projects on point, on time, on budget
     

  • Authored a living How We Work document to educate and inform teams of AD, CPMs, and Studio roles

Leadership & Collaboration

  • Cultivated positive long-term partnerships between clients and internal cross-functional teams (Art Directors, Project Managers, Project Owners, Developers)

  • Led and participated in cross-group collaboration meetings to share knowledge, best practices, and important trends

  • Mentored and trained colleagues and fostered the growth of the creative team

Software

  • Design: Adobe Creative Suite:  Illustrator, InDesign, Photoshop, XD, Flipbook Creator, Filemaker Pro, Microsoft Office
     

  • Prototyping: Figma, Sketch, Perfect Resize
     

  • Languages: CSS, HTML, Sublime Text, Extensis Portfolio
     

  • Productivity: Basecamp, Slack, Workfront, ClickUp, Miro, Teams, Trello, Confluence, Webex