My experience

My name is Liza Schklar and I’m a Visual Designer with 15+ years of professional and freelance experience as a traditional, digital and social designer. I am writing to express my interest in the Visual Designer position and why I would make a great fit for your team.

In my current role as a studio designer at a large financial company, I collaborate with art directors to build out creative digital and print assets for international clients. Additionally, I document and streamline processes as well as onboard new employees and contractors.

Clients I have worked with include Facebook, Southwest Airlines, Nintendo, and PayPal. I believe that my career path and background make me uniquely qualified to excel at various positions.

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These are my strengths:

Design: Sticking to creative briefs to deliver strong, fresh assets with unwavering attention to detail and a strong sense of ownership. Experience with the full product life cycle deliverables, from business interviews, product roadmaps to research, user interview scripts, sketches, wireframes, user flows, high-fidelity designs, prototypes, and collaborating with QA and tech teams.
Technical skills: Expert knowledge of Adobe Suite in Photoshop, InDesign, and Illustrator. Familiar with Sketch, Figma, and XD. Working knowledge of HTML.
Collaboration and communication: I excel at delivering my work on time and budget as well as helping others do the same. Collaboration is key to success. I have worked with numerous clients to interpret creative briefs, integrate, and implement feedback.
Being a Leader in Service: I genuinely enjoy fostering an inclusive, collaborative, and empowering team environment, which pulls from my core values of empathy and elevating voices.

Design & strategy

Experience with the full product life cycle deliverables, from business interviews, product roadmaps to research, user interview scripts, sketches, wireframes, user flows, hi-fidelity designs, prototypes, and collaborating with QA and tech teams
Spearheaded and presented design solutions to team members, product owners, and stakeholders. Gathered feedback and iterated to maximize user engagement
Provided recommendations and outlined brand content strategy documentation: photo and illustration libraries, templates, channel insight,
and others
Created compelling assets and frameworks for online, print, and physical spaces sticking to brand guidelines, usability standards, and business needs websites, logos, catalogs, brochures, menus, business cards, flyers, posters,
t-shirts, and product packaging

Technical
proficiency

15+ years of proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop). 2+ years Sketch, Figma, XD
Knowledge and ability to practice UI heuristics, visual & UX design principles
Participated in user research and evaluated user feedback
Balanced multiple high-priority projects on point, on time, on budget
Authored a living How We Work document to educate and inform teams of AD, CPMs, and Studio roles

Leadership & Collaboration

Cultivated positive long-term partnerships between clients and internal cross-functional teams (Art Directors, Project Managers, Project Owners, Developers)
Led and participated in cross-group collaboration meetings to share knowledge, best practices, and important trends
Mentored and trained colleagues and fostered the growth of the creative team

Software