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my path

Hello, I'm Liza Schklar, a Graphic Designer with over 15 years of experience in both professional and freelance capacities, spanning traditional, digital, and social design. I have a passion for learning new skills and sharing the knowledge I have gained from diverse environments, including a small in-house agency, volunteer non-profit, growing entertainment company, and corporate office.

In my role as a design and production manager at a large financial company, I collaborate with art directors to create engaging digital and print assets for a wide range of clients. My responsibilities include developing interactive forms and presentations, crafting infographics and charts, retouching images, and designing custom vector illustrations. Additionally, I actively contribute to documenting and streamlining processes while assisting in the onboarding of new employees and contractors.

I've worked with notable clients such as Facebook, Southwest Airlines, Nintendo, and PayPal. My versatile career path and diverse background uniquely position me to excel in various professional roles.

These are my strengths:

  • Design: Sticking to creative briefs to deliver strong, fresh assets with unwavering attention to detail and a strong sense of ownership. Experience with the full product life cycle deliverables, from business interviews, product roadmaps to research, user interview scripts, sketches, wireframes, user flows, high-fidelity designs, prototypes, and collaborating with QA and tech teams.
     

  • Technical skills: Expert knowledge of Adobe Suite in Photoshop, InDesign, and Illustrator. Familiar with Sketch, Figma, and XD. Working knowledge of HTML.
     

  • Collaboration and communication: I excel at delivering my work on time and budget as well as helping others do the same. Collaboration is key to success. I have worked with numerous clients to interpret creative briefs, integrate, and implement feedback.
     

  • Being a Leader in Service: I genuinely enjoy fostering an inclusive, collaborative, and empowering team environment, which pulls from my core values of empathy and elevating voices.

Design & strategy

  • Experience with the full product life cycle deliverables, from business interviews, product roadmaps to research, user interview scripts, sketches, wireframes, user flows, hi-fidelity designs, prototypes, and collaborating with QA and tech teams
     

  • Spearheaded and presented design solutions to team members, product owners, and stakeholders. Gathered feedback and iterated to maximize user engagement
     

  • Provided recommendations and outlined brand content strategy documentation: photo and illustration libraries, templates, channel insight,
    and others
     

  • Created compelling assets and frameworks for online, print, and physical spaces sticking to brand guidelines, usability standards, and business needs websites, logos, catalogs, brochures, menus, business cards, flyers, posters,
    t-shirts, and product packaging 

Technical
proficiency

  • 15+ years of proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop). 2+ years Sketch, Figma, XD
     

  • Knowledge and ability to practice UI heuristics, visual & UX design  principles

  • Participated in user research and evaluated user feedback
     

  • Balanced multiple high-priority projects on point, on time, on budget
     

  • Authored a living How We Work document to educate and inform teams of AD, CPMs, and Studio roles

Leadership & Collaboration

  • Cultivated positive long-term partnerships between clients and internal cross-functional teams (Art Directors, Project Managers, Project Owners, Developers)

  • Led and participated in cross-group collaboration meetings to share knowledge, best practices, and important trends

  • Mentored and trained colleagues and fostered the growth of the creative team

Software

  • Design: Adobe Creative Suite:  Illustrator, InDesign, Photoshop, XD, Flipbook Creator, Filemaker Pro, Microsoft Office
     

  • Prototyping: Figma, Sketch, Perfect Resize
     

  • Languages: CSS, HTML, Sublime Text, Extensis Portfolio
     

  • Productivity: Basecamp, Slack, Workfront, ClickUp, Miro, Teams, Trello, Confluence, Webex

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